As OKC’s primary airport, the facility serves 3.6 million travelers annually, but the old brand lacked the consistency and content to functionally serve passengers and staff. We were tasked to build a brand that does both.
We partnered with the Oklahoma City Airport Trust (OCAT) to elevate and modernize the brand for OKC’s commercial airport. The new brand does just that – highlighting the city’s friendly, welcoming nature.
Our research efforts started with listening to OKC, surveying 6000+ locals and visitors to get a true reflection of how the airport broadly serves OKC.
Building on that foundation of feedback and insight, we crafted a comprehensive brand system set completed in 2026. The final piece of the brand launch was the unveiling of "The Story of Flight" exhibit, honoring the airport's namesake Will Rogers.
Creative Director: Scott Hill
Brand Strategist: Sarah Blase
Brand Designer: Marissa Perez
Production Coordinator: Aubrey Jernigan
Project Manager: Calvin Blockmon
