Every drop of El Jimador Tequila is carefully crafted in the Mexican state of Amatitán, Jalisco. We championed that same level of intentionality and artfulness as we guided their brand into the canned cocktail space.

With tradition and craft as our foundation, we created a system that’s as vibrant as the city that inspired it. The result is a bold new step for the El Jimador that builds upon their long-standing brand.

Project Credits

Lead Designer: Christian Robinson

Creative Director: Scott Hill

Project Manager: Calvin Blockmon

Production Coordinator: Aubrey Jernigan

Product Photography: Ethan Stewart

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