Jack Daniel’s has set the standard for alcohol brands since 1866. They’re bringing the brand into a new age, leveraging their 150-year legacy for product lines that serve a new generation.

We were tasked to guide their team in the creation of their newest line – Jack Daniels Sweet Tea. Using the parent brand as our guide, we built a system that communicates Southern, sugary sweetness with an alcoholic zing.

Project Credits

Lead Designer: Christian Robinson

Creative Director: Scott Hill

Project Manager: Calvin Blockmon

Product Photography: Ethan Stewart

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