As OKC’s primary airport, the facility serves 3.6 million travelers annually, but the old brand lacked the consistency and content to functionally serve passengers and staff. We were tasked to build a brand that does both.
We partnered with the Oklahoma City Airport Trust (OCAT) to elevate and modernize the brand for OKC’s commercial airport. The new brand does just that – highlighting the city’s friendly, welcoming nature.
Our research efforts started with listening to OKC, surveying 6000+ locals and visitors to get a true reflection of how the airport broadly serves OKC.
Building on that foundation of feedback and insight, we crafted a comprehensive brand system set to be revealed summer of 2024.
