The co-founders of Westerlund set out to create sounds that put the attention on the player, not on the pedal. Before the launch of their first pedal – Westerlund ONE – their team asked us to create a brand that inspires musicians to plug it in and turn it up.
The brand system is simple yet memorable, allowing them to introduce new product lines that work with the core brand.
Motion Designer: Christian Robinson
Creative Director: Matt Stansberry
Product Photography: Ryan Magnani
