TEDxOklahomaCity is a local, independently-organized event in the style of TED, a nonprofit organization devoted to Ideas Worth Spreading. As part of the independent team of organizers, we helped create the theme for the 2022 event - Normall, and created supporting messaging and visuals for the event including the website and marketing materials, day-of assets, and digitally-uploaded Talk videos.

While core brand assets had to follow TEDx guidelines, the visual buildout for the Normall event explores the idea of deviation within a system, with style variation suggesting “normal” and “abnormal.” In custom linework designs, a change in pattern or color stands out from the rest, highlighting our unique stories and experiences.